Much more than just river crossings, the Severn Bridges created an invisible barrier between the South West of England and the Forest of Dean and Wye Valley on the other side. With the removal of the tolls in December 2018 we worked on a campaign to increase knowledge of the area to those in the South West with specific targeting to those around Bristol and Bath (over 1 million people). The campaign involved:
- The creation of a dynamic and vibrant film celebrating the area
- A targeted advertising campaign
- Website content
- Social media campaigns
- PR and influencer visits
- User generated content and a competition
The campaign focused on the themes of The Forest of… and our pillars of adventure, fun, nature, taste and heritage.
You can see the video on Facebook here.