PR and influencer experiences in the Wye Valley

We’ve been working with outdoors adventure company Inspire2Adventure for some time now. A fabulous local business based in Monmouth they provide a range of outdoor activities in the Wye Valley, Forest of Dean and Brecon Beacons. They’re an engaging, warm and fun team made up of husband and wife Paul and Liz, and they’ve been an absolute joy to work with.

Over the past few years we’ve provided marketing consultancy on their newly introduced stand-up paddleboarding experiences on the River Wye as well as article writing for their website, public relations and influencer collaborations.

Stand-up paddleboarding (SUP) is the UK’s fastest growing watersport and Inspire2Adventure recently introduced it to their range of activities so the combination of PR, influencer experiences and blog posts was a very successful marketing strategy for them without breaking the bank.

You can read the blog posts we’ve written for them on their website: The emphasis for these was on showcasing the experiences from the customer’s point of view and how safe, supportive, inclusive and enjoyable the experiences are.

Our PR work resulted in some lovely articles for them including in Outdoor Fitness Magazine and Camping Magazine.

Ever the lover of a PR stunt, we decided on a recent influencer event that since it was National Afternoon Tea Week we would bribe them with cake in return for them posing for our photo! It was a lovely stand-up paddleboarding session with a fab group of influencers – fabulously adventurous, generous, inspiring, interesting and interested people. We’ve already had loads of coverage from the day both on their social media and on their blogs too. A job well done we think!

In the Outdoor Fitness Magazine article Liz Marshall from Inspire2Adventure explains some of the reasons the sport has become so incredibly popular: ‘You can do it anywhere there is water; less equipment is needed than some other sports and there are lots of places to try it. There’s also less impact on the body, it’s less strenuous and doesn’t require major training.’

She also goes into detail about why the River Wye in particular is such a perfect area to try it: ‘The Wye Valley is a spectacular river valley with many options depending on the type of SUP trip people want to take. There are rapids in places, as well as plenty of calm sections where the current allows you to flow downstream with little effort.’

Happy client = happy us!