If you run a small business, you’re probably busy enough without having to think about setting yourself up on social media. But understanding the benefits you can gain should make you realise how important social media is.
Getting your business and your message into the public domain is essential, and social media is the perfect platform to do this. Having active social media accounts provides a unique opportunity to connect with your customers on a familiar level. They also allow you to:
• Spread the word about your business and enhance your brand awareness.
• Engage with your customers in a way no other platforms allow.
• Have a public presence which is easily accessible and readily seen by millions.
• Update and inform your customers on news, changes, events and promotions. Repeat custom is big business too!
• Send potential and existing customers to your website.
• Lead trends, show authority and knowledge in your field and endorse your company.
• Monitor and control public opinion: you can manage your online presence and your reputation.
• Become part of a social media community: support and be supported by other businesses.
• Run advertising campaigns targeting key users with relevant interests.
• Run promotions and competitions which require sharing, thus ensuring you are seen by even more people.
• Show up more in search engine results – not only for your company but for targeted searches.
• Learn from your customers, see what works, and what information is of most interest.
• Use the data from your social media accounts to analyse your business and improve it.
Your competitors could already be on social media, and since brand awareness and identity has never been more crucial, you need to be on there too, otherwise you are losing out. Many customers will judge you based on your online presence. Having an outdated website, poor social media accounts or having none at all, will leave them wondering whether you are a good business to invest their money in.
With instant internet access on smart phones and tablets, never has it been more important to have an active online presence. To really succeed at social media, you need to use your accounts regularly and update them continuously to build strong customer relationships. Social media relies on regular activity and interaction to survive. With Facebook, interaction is essential or it will stop letting your followers see your posts!
Businesses which invest time in building their online presence will secure a sustainable competitive advantage. In our fast-moving, cross-channel world, it’s essential to be proactive and resourceful. Having active social media accounts with informative, professional profiles and posts shows your customers that you are a conscientious, forward-thinking, popular business.
The internet is a huge collective knowledge base, an interactive world of possibilities, and whether you choose to be a part of it or not is up to you.
Need assistance with setting up or managing your social media presence? Get in contact!
Autumn is a beautiful season. It was a warm, dry September and the autumn colours were stunning here in Gloucestershire.
October saw the sculpture Place felled and removed from the Forest of Dean Sculpture Trail. According to the artist Magdalena Jetelova’s wishes a charcoal clamp was made and the wood turned into charcoal which was given out to children, students and artists who then created further artworks from it.
Affectionately known as the Giant’s Chair, Place was installed in 1986 and was originally only intended to last a short time before being set on fire. Instead the artwork remained on its hilltop position for 29 years and captivated millions of visitors from all over the world. It was quite a moving day seeing it go up in flames!
This is the video which we have been working on with The Forest of Dean Sculpture Trail. Place, a sculpture which was commissioned and installed in 1986, was deemed unsafe and in need of removal. It was only ever intended to stay in the forest for one year, but it was so loved that the Trust who run the Trail and the Forestry Commission have battled to let it stay. It was finally felled today, Tuesday 20th October 2015, 29 years after it was installed.
This film features stunning aerial photography of the Forest of Dean Sculpture Trail as you’ve never seen it before, interviews, the history of the piece and the plans for its future.
Please connect with the The Forest of Dean Sculpture Trail on Facebook and Twitter to follow updates.
A collection of photos from recent months celebrating autumn in Gloucestershire. The cygnets are almost fully grown, the leaves are changing colour and the nights are getting shorter.
Ruskin Mill College near Nailsworth is looking colourful, a great place for a relaxing walk. Rodborough Fort is quite stunning, both the building itself and the views over Stroud. I really love this county, there are so many spectacular things to see and places to go.
This blog has ended up being half about marketing and half about me sharing my love of Gloucestershire!
I love going back to Wyndcliffe. I was lucky enough to be a part of the team who launched this business. Now in its third year, it's still as beautiful as ever and the cake just as delicious!
I've loved working with the Forest of Dean Sculpture Trail Trust recently. Place/The Giant's Chair is the first sculpture on the Trail and is stunning to behold. After 29 years it is being decommissioned shortly, so I wanted to make sure I saw it at least one more time.
I've been a regular visitor to the Trail over the past 10 years and used to live just up the road from it. The whole Trail takes about 2.5-3 hours to walk, including a few stops along the way.
Very special gardens in South Wales - what a delight!
Looking for something new to do today, I looked up things to do in Dursley, as it's not an area I have explored a great deal. The Dursley Sculpture Trail sounded like a nice walk so I gave it a try. It's a beautiful wood and the shade on a roasting hot day was a welcome relief. I was very impressed with the variety of work on display. A shame that there has been some vandalism, but the volunteers are obviously very conscientious and are doing their best to counteract this. A lovely day, including a walk around the Dursley Festival, and afternoon tea!
Another beautiful evening in Gloucestershire, I went for a stroll along the canal where this gorgeous family have taken up residence. Five cygnets, growing fast, and looking stunning in the late evening light.
I try to get out for a walk every day, and in this beautiful county of Gloucestershire it's not hard to find somewhere idyllic to go for a stroll. These are a few pictures from the last week's walks.
On Sunday night I went to Kingsholm, the home of Gloucester Rugby, to see Elton John!
It was a beautifully sunny warm evening, and 16,000 people filled the stadium, all in great spirits. Elton was on top form, with loads of energy, enthusiasm and passion as he belted out all the classics.
Everyone singing along to 'Your Song' was one of the many highlights for me, but it was a really fantastic evening.
Let's hope Gloucester gets some more big names like this and some more big events, it makes it a joy to live here.
I have just spent a wonderful day at Dyrham Park, a National Trust property near Bath.
This was my first visit, though I had wanted to go for a while, and it was lovely. I always use Trip Advisor when going somewhere new, I find it really useful to find out more about the individual experiences of recent visitors. This highlighted something I am glad I knew about before going, that essential repair work is being carried out to the roof, meaning that the entire building is covered in scaffolding. You can see in my first photo what it looks like.
Although some people might be put off, we read many positive reviews from visitors who had been while the work was going on who were anything but disappointed, and so we decided to give it a go.
To make up for not being able to see the beautiful exterior of the property, the NT have created new experiences to keep the visitor happy. The rooftop walk takes you up four stories, until you are standing overlooking the entire roof of Dyrham Park. It's quite an unusual experience, but an extraordinary one. You can get up close to the statues and chimneys, such as the eagle on the front of the house, and of course you also get fantastic views of the gardens and countryside, which without this experience you wouldn't be able to see! I also spotted some jackdaws nesting in one of the chimneys and watched them for a while.
The main part of the house is in a state of flux, with the top floor closed to visitors and only a few ground floor rooms open. There is a collections store with informative displays on how to look after rare artifacts, and 'sensory experiences' such as a harpsichord being expertly played and the opportunity to sample spicy hot chocolate based on a seventeenth-century recipe! The tea rooms were also excellent with a great display of cake, as any NT property should have these days!
The Church of St Peter's though not part of Dyrham Park is right next door and also worth a visit with the impressive tomb of George Wynter and the funerary brass of Sir Maurice Russell, both fifteenth century. Parts of the church date back to 1280.
The gardens and extensive grounds are very pretty at the moment too and were the highlight of the trip for me. On a sunny day with a slight breeze it was a refreshing break to sit on the grass in front of the pond and watch the gorgeous baby coots paddling around. We went in search of the playground (which we didn't find) and spent some time watching the fallow deer who were beautiful to see in the early evening light.
Well worth a visit!
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