Two new websites completed this week for Borderlands Outdoor and Borderlands First Aid.
Borderlands Outdoor were looking to separate the two main aspects of their business: outdoor activities and first aid courses. We built them two brand new websites which maintain elements of their historical branding (to not scare off their regular customers) but which also clearly differentiate between the two businesses (to benefit their future customers).
They also wanted their customers to be able to book their courses and activities online. We built them professional booking systems for both sites which are sleek and easy to navigate as well as being easy for them to manage and edit.
The new sites have modern, full-width designs, are mobile optimised and fully responsive and are built on a Content Management System which makes them easy to manage. We hope they get lots of bookings!
We love working for and with a huge range of brilliant businesses. If we have a spare few minutes, we would rather spend it on one of our clients than ourselves, so you might notice that our blog is a little… quiet!
That’s because we are busy writing creative copy for our clients’ blogs, preparing exciting PR campaigns, designing websites, taking photos, reviewing Google Analytics, organising events, creating newsletters, planning Facebook posts, getting images ready for Instagram, creating marketing strategies, auditing social media accounts or doing any number of other marketing and design tasks.
So what do we do all day? Lots! Every day is different because every client is different, but you can be sure that every day is spent working our socks off for our clients and developing new ways to tell the world about them.
Our new website for Cath Robertson Therapies is live. With an easy to manage system, a responsive and mobile optimised design, SSL installed, and all of the relevant information on Cath’s business, it’s ready for her to promote her next Bach Flower Remedies course in Stroud in May.
With beautiful original illustrations by Julie H. King, this is a really lovely site and it’s been a pleasure to work on.
After completion, Cath left us this lovely testimonial: ‘I am so very delighted with my new website! The result has exceeded my expectations and I am receiving great comments about the site. Working with ALS Marketing was a pleasure. Alex provides a very professional and efficient service. Her experience and skill in this work is outstanding and she made the whole process of building the site very straightforward! My heartfelt thanks.’
This was a simple, CMS based website which Cath can now easily edit herself. With fewer than 10 pages, and all content provided by Cath we were able to quickly set this up and hand over the management to her. She was thrilled with the result.
A very belated Happy New Year! We spent the holidays with family and had a much needed break so that we could come back to work in the new year refreshed. We hope you did too.
Reflecting on 2017 has been very rewarding. It was a year of unprecedented growth for us and ALS Marketing is bigger and better than ever! We took on several new clients and many projects. We work with so many wonderful businesses and have received some lovely feedback and testimonials from them recently, continuing to build on our reputation for quality and attention to detail.
In 2017 we also joined the Wye Valley and Forest of Dean Tourism Association and are thrilled to be a part of the promotion of this beautiful area in which we live and work. Many of our clients are based in this area, and our knowledge and passion for it really benefits us in promoting them. We really do love what we do!
2018 is already looking like being an excellent year for us. We started the year off with a bang and the launch of our new website for Way2Go Adventures. We are currently building 4 websites, managing over 30 social media accounts, writing 8 blog posts, creating 3 newsletters, planning 2 events and doing so much more than ever before, and we are loving it!
We hope that 2018 is a productive year for you and your business. One of our favourite mottos of the moment is ‘You get out of life what you put in’ and we wholeheartedly agree. We hope that our love for what we do comes across in our work.
Our new website for Way2Go Adventures is now live! See it here.
Way2Go Adventures are an outdoor adventure company who run activities across the Forest of Dean, Wye Valley, Brecon Beacons and beyond. They wanted a site which was easy for customers to navigate, worked properly on all devices and which promoted their wide range of services without looking cluttered.
The new site has a modern, full-width design, is mobile optimised and fully responsive and features brand new copy optimised for search engines including information on all of their new activities, retreats and excursions. It is also built on a Content Management System which makes it easy for them to manage.
We’re sure 2018 is going to be a fantastic year for them and we look forward to going kayaking with them in the summer too! 🛶
Thanks to our great team at ALS Marketing for working so hard on this in the lead up to Christmas. We hope you agree that they did an excellent job!
With a fully responsive, modern design optimised for tablets and mobiles, brand new photography and detailed copy, we’re sure this website will serve them well and bring them many new customers.
Edale House B&B provides elegant 4 star accommodation in the heart of the stunning Forest of Dean. A stylish Georgian style house, it has been comfortably restored to provide six bedrooms, a large guest lounge, breakfast room, welcoming entrance hall and well kept gardens.
With the Forest of Dean on their doorstep, all major attractions are within easy reach. If you’re looking for a holiday in the Forest of Dean, Edale House B&B is an ideal location to relax and enjoy exploring this stunning area.
Did you know that you can now post to Instagram from outside of the mobile app? This is big news! This function was originally intended only to be used through the mobile site, without having to download the app, but through a clever trick you can now do the same via desktop. This makes things so much easier. We hope eventually Instagram makes this a permanent function of the site, as uploading via desktop, just as you can do with Facebook, Twitter, Pinterest, YouTube and many other platforms makes the whole process a lot simpler for those who manage multiple accounts like us!
Instructions to upload to Instagram via desktop:
How this works depends on the browser you use, but for Google Chrome: go to www.instagram.com and press F12 to bring up the developer tools. This shows you the site’s code either at the bottom of your screen or on the right hand side. There’s an icon to the top left which looks like a mobile in front of a tablet, which says ‘Toggle Device Toolbar’ when you hover over it – click on that and you’ll see the mobile version of the website, as shown in the image below. You will then be able to click on the camera icon and upload directly to your Instagram account from your desktop. Brilliant. Unfortunately this does not work for all browsers, but Google Chrome is by far the most popular browser out there so at least this work around works there.
Since our launch in 2015, we’ve barely been able to catch our breath. It’s been an incredible journey so far, working with some wonderful clients and building our business along the way.
As we’ve grown and developed we took stock of our old branding and felt that it didn’t represent us as a company. So we decided that in order to go forwards changes were necessary. Alex Publicity served its purpose, but it is time to move on. So, welcome to ALS Marketing! We feel that this is a more mature, all-encompassing brand to reflect the multitude of services we provide. It shows more of our character, individuality and is modern, bright and attractive. We hope that you’ll agree!
Where has the time gone! This time last year we were looking forward to seeing what the new year brought us. Little could we have known that 2016 was going to be such a wonderful year.
Winning Young Business of the Year was the defining moment of course. It was a huge achievement and one we are very proud of. It gave us recognition for our work and allowed us to take stock of our achievements, look back at what led to that moment, but also to look forward with a new focus and drive.